SPERRY TOP-SIDER CASE STUDY
Campaign shoots — Strategic planning, creative direction and art direction of lifestyle, product and landscape images to be used in all points of communications.
TACTICAL ADS — Creative direction and art direction of product-focused small space advertising and seasonal advertising
WHOLESALE COMMUNICATIONS — Strategic planning, creative direction, shoot art direction and layout for mailers, e-blasts, signage, etc.
DIGITAL — Creative direction, shoot art direction and layout for sperrytopsider.com and wholesale account e-blasts.
DIGITAL — Shoot art direction and layout for sperrytopsider.com
HERITAGE COMMUNICATIONS — Commisioned illustrators to produce work focused on brand heritage.
HERITAGE — Marketing materials celebrating brand heritage
BRANDBOOK — Strategy, art direction and design of Sperry Top-Sider brand guidelines.
PROPOSED SHOEBOX DESIGNS
PROPOSED MODERNIZATION OF LOGO
TRADE SHOW BOOTH DESIGN
PERFORMANCE SHOOT ART DIRECTION
PERFORMANCE ADVERTISING focused on product benefits
TIMELINE OF PROJECTS FOR SPERRY TOP-SIDER