is a creatively–led, strategically–driven studio with expertise in advertising, branding, digital, packaging and graphic design for the fashion, lifestyle and fragrance industry. Founder and creative director, Alan Castro, brings an international perspective from his own studio formerly based in Stockholm, Sweden to working for Baron & Baron and LLOYD&CO, New York fashion advertising agencies with international clients, to working for a global fragrance company, Coty and working in-house at J. Crew.
The studio has experience working on different sizes of projects, from massive, all-encompassing brand relaunches like Sperry Top-Sider and Bally (a Baron & Baron client), to large campaigns like Liberty For Uniqlo to smaller digital initiatives that encompass short films, social media and digital lookbooks, to seasonal projects like holiday gift bag design.
Alan comes to any project with a collaborative mindset and a healthy dose of American optimism along with a burning passion and curiosity for retail, fashion, art and all manner of design.
He has lived in New York and Stockholm, Sweden. He currently lives in Los Angeles, California where his studio works on projects in the US and in Europe.