I AM ABOUT:

the high and the low, form meeting function, New Order, New York, Stockholm, Los Angeles, Donald Judd, Apple anything, Instagram, TikTok, 90s music videos, Showstudio, The Impression, Mr. Avedon, vintage Rolexes, Stanley Kubrick, Massimo Bottura, connecting dots, killer curiosity, Levi’s Big E, Hans Wegner, Mies van der Rohe, Spotify, the details, the big picture, the forest for the trees, organizing chaos, the sell-through, Ingrid and Sebastian, Donald Takayama, morning glass, Birdwell shorts, Arcana Books, Library180, the old 30 Savile Row, Denys Finch-Hatton, Jeanloup Sieff, Alden cordovan, wide wale, Tokyo vintage shops, Dieter Rams, Renault Elf Gitane, James Purdey & Sons and creating beautiful, aspirational imagery.

Former VP of Brand Creative for Pandora.
Former VP of Creative for Richemont-owned, Peter Millar.
Former Art Director for Baron & Baron.
Former VP of Creative for Coty Prestige Fragrances.
Current Creative at A.S. Castro Studio AB.

As a proven Creative Director, I drive brand success through strategic, consumer-centric creative vision that blends cultural insight and data, all while leading with mentorship and inspiring creative leadership.